Internet service provider Access 1 has signalled a potential price war within the Australian ISP market. The ISP plans to pull the rug out from under its key rivals with a new service that will undercut the current market price point by as much as eighty per cent.
The new service, called Access 2, was the focus of a joint announcement between Access 1 and Solution 6 at last week's Interact Multimedia Festival in Melbourne.
The cost of the service is $19.95 for 20 hours a month with an additional $1 for each hour thereafter.
According to Bryan Rowe, Access 1 general manager, strategy, marketing and sales, the company has conducted a study which indicated that price was a major concern amongst the top percentile of regular Internet users.
Rowe refused to comment on whether the new service is likely to trigger a price war within the Australian ISP market but said that Access 2 will be aimed at wooing price conscious users from the "top two" Australian ISPs.