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At least we saw the trophy

At least we saw the trophy

Wireless network vendor, Avaya recently signed a five-year sponsorship agreement with global football administrator FIFA. As the "official convergence technology supplier" for all FIFA tournaments up to and including the 2006 World Cup in Germany, Avaya gains access to all sorts of unique marketing opportunities.

Last month it brought the genuine World Cup trophy to Melbourne for Australia's ill-fated play-off series against Uruguay, creating an ideal shameles promotional photo opportunity.

Avaya's Australian head honcho, Carlton Taya, and the Australian Avaya employee who has been put in charge globally of managing the FIFA sponsorship, Doug Gardner, were two who took the rare opportuniy to be photographed with the most prized trophy in the world.


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