Synnex has hosted whitebook builder seminars in Sydney and Melbourne this week in conjunction with vendor partners Intel and Seagate.
The distributor limited invites to about 100 resellers per event but was planning further seminars for the new year, according to Synnex Australia marketing manager, Daniel Feldman. The seminars will give dealers hands-on building experience based on a Mitac chassis.
"It's designed to encourage more and more barebones system building," Feldman said. "We want systems integrators to build more machines under their own brand name utilising quality components."
Synnex distributes a variety of brand name notebooks, including Asus and IBM, but recognises that a significant whitebook market segment is opening up.
Feldman said the distributor viewed it as a good opportunity for the channel and suggested it had not been promoted as heavily as whitebox desktops.
"We want to target the integrator who feels the margins are better if they build their own systems," he said. "They can value-add because they can customise the systems to client requirements rather than being forced into purchasing something that is pre-configured."
The Seagate participation is part of a global initiative intended to help systems integrators cash in on the fast growing mobile computing market and is supported online by the http://whitebookbuilder.com program.
At the time of going to press, Seagate channel sales manager for Australia and New Zealand, Kevin Ho, said regional details were still being finalised.
The program would be rolled out in the next few weeks, he said.
Seagate is also using the whitebook builder seminars to promote its new Momentus 5400.2 product.
The hard drives have capacities up to 100GB and spin speeds of 5400rpm, which the vendor claims will allow builders to supercharge whitebooks.