Lenovo has appointed Daren Finney as its new channel sales director.
He replaces Callum Eade, who departed in March, citing health issues.
Finney was previously Lenovo’s channel development director for western Europe and was stationed in the UK.
As part of taking up the new role, Finney will re-locate to Australia and starts his new position on October 1.
His has racked up more than 20 years experience in the PC industry, including previous roles at AST, Toshiba, Compaq and Dell.
Finney’s responsibilities include all aspects of Lenovo’s channel strategy, driving sales growth along with developing its sales channel and strengthening relationships with partners.
Lenovo SMB and consumer director, Chris Kelly, said Finney would be keen to meet its core strategic partners across A/NZ.
"He needs to acquaint himself with our partners and the landscape of the market here," Kelly said. "He's very well versed in the channel strategy and he needs to get a firm understanding of what partners need locally."
The vendor has also hired Silke Heinrich as its enterprise sales director for A/NZ. She replaces Paul Richardson, who had been with the vendor for five years. According to Richardson's LinkedIn profile, he has moved on to Toshiba as its national corporate sales manager.
Heinrich will look after all the aspects of the enterprise sales team, including managing the day-to-day operations of the department, while maintaining focus on Lenovo’s strategic goals.
"This part of the business still has a very large channel involvement including tier 1 and system integrators," Kelly said. "She's getting out there meeting customers and getting face time with core partners across the larger enterprise segment of the market. Understanding what their specific requirements are, any challenges they face with Lenovo today and how we can make ourselves the prefered vendor of choice in that community."
Prior to taking up the role, Heinrich was the senior sales manager and manager of global accounts for the vendor’s German base. She has also worked as product sales specialist and product marketer for IBM Germany.
Vice-president and managing director A/NZ, Alan Munro, said the new appointments reflected its focus on developing its business pipeline through a strong channel structure and its enterprise engagement.