Open source database management vendor, Ingres, is set to increase reseller footprint in the Australian market.
The vendor is seeking to expand its partner base following the release a new global partner program, visiting Ingres CEO, Roger Burkhardt, said.
He was in town for the Splash conference that was held on August 10. The event also featured companies such as Jaspersoft, Liferay, Sugar CRM, Pentaho and Red Hat to share insights with Australian technology companies.
“There’s an opportunity for resellers to improve their profitability and margins quite substantially,” Burkhardt said. “The whole open source model is very friendly to resellers because they get an ongoing subscription stream and they continue to get a percentage.”
The program consists of three tiers - silver, gold and platinum. Each level is based on the amount of points a partner accrues, what their business generates and whether or not they partner with others like Red Hat. The program supplies web-based marketing resources. The vendor is predominantly targeting independent software vendors (ISVs) system integrators. It currently has 12 partners in Australia.
“In a world where the industry is getting quite constrained as it consolidates with the big goliaths with Oracle and IBM, a lot of ISVs are saying that Oracle use to be a database company, but now they find they’re competing with them,” he said.
Ingres supplies a database technology called VectorWise, which provides performance gains of up to 70 times over existing database and analytic servers.
Burkhardt highlighted markets such as business intelligence and analytics as growing areas, but they had previously posed a challenge to deliver projects due to performance constraints of older technologies.