A new partnership with DataDot Technology gives computer services provider, gizmo, a foot into a security practice.
DataDot Technology’s flagship product is DataDotDNA – a nail polish-like substance filled with sand-grain sized flakes of data that, when applied to a notebook (or indeed, anything else) gives the product a ‘fingerprint’ of sorts that, in the event that the object is stolen, can be traced back to the original owner.
gizmo CEO, Ben Ashton, pointed to the success the technology has had with Subaru cars, as the technology has been recognised by Crime Stoppers and police units know how to utilise UV rays to recover the DataDot ‘fingerprint.’
“We launched the first promotion last month, and people are very comfortable with it – it’s quite straight forward when you see it in action, and the tutorial video only runs for two to three minutes,” Ashton said.
DataDot forms a part of a new security consultancy practice that gizmo is building, he said. The company will soon launch a ‘protect me online’ service to help educate customers how to interact with the Internet and mitigate virus risks and improve online shopping safety behaviours.