Toshiba celebrates 25th birthday with new products and catwalk models

Toshiba celebrates 25th birthday with new products and catwalk models

Full B2B range to go through the channel, but B2C laptops and LEDs will stay with retailers

Photo: Maja Baska

Photo: Maja Baska

Toshiba has launched its latest range of laptops and screens during a 25th birthday celebration for its laptops at the Starship Sydney moored at Kings Street Wharf.

The event used catwalk models to showcase the vendor’s 25 year of making laptops at an event for journalists. According to a Toshiba spokesperson, the event had been planned for June but was postponed for CEDIA.

While the 17 new business to business models will all be going through Ingram Micro, BMS and Dicker Data, the 19 consumer-focussed notebooks will not be available through the channel.

The B2C range, which includes Toshiba’s new 3D gaming laptop range, will be sold through major national retailers such as Good Guys and Harvey Norman.

One keynote product launched by the vendor for the B2B channel was the Libretto W100. The laptop comes with two separate touchscreens and an Intel Atom processor. It runs using Windows 7 as its operating system and has an RRP of $1599.

The latest 13-inch R700 Portégé was released with its magnesium-alloy honeycomb build. The AC100 cloud companion is an Android-based mobile internet laptop designed to take advantage of cloud-based content and apps.

Toshiba general manager, Mark Whittard, said a new slate device will also be released in September or October and will run with Android, Windows 7 or both as its operating system.

He said the product would be released in Australia through both the retail channel and via distributors.

“Business users will use it as much as consumers,” he said. “We’re still working out what we’ll be putting in…the [price point] will be very competitive.”

But the GM was scant on other details and claimed he could not provide more specifications because he did not want to tip off competitors.

“We will not talk specifics because as soon as my competitor finds out they take our thunder,” he said. “We’re going to surprise the market and we’re going to take it by storm.”

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Tags toshiba3D gaming laptop rangePortege

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