Logitech will expand its accessories range into the telecom and home theatre market, with a host of new products to hit shelves in time for the traditional Christmas sales boom.
The past 12 months have already seen Logitech branch out into the console gaming market. The vendor has also launched strategies in the wireless home networking and mobile markets. Its first product, a Bluetooth cordless presenter and optical mouse, will be joined by a range of PDA keyboard accessories, cordless mobile phone headsets and speakers.
"One of the things we are known for is our desktop products - not the systems themselves but everything that sits on the desk," said Collette Bunton, Logitech's vice president for sales and marketing, Americas. "Our focus over the next few years is to get beyond the desk."
Last week the company showcased its new product range to resellers and retailers in Sydney. Most of the products will hit the shelves by November.
Logitech Australia managing director Marco Manera said he believed the company's move into mobile telephone accessories is a timely one, since the market is experiencing many of the issues faced by IT resellers over the last two years.
"The mobile market is very much like the IT market," he said. "These guys have been selling handsets and making good money and all of a sudden sales and margins are down. They realise they have got to sell something else, so I think we are coming in at the right time."
The channel will play a key role in building upon the Logitech brand, said Bunton. Logitech-branded peripherals will remain at the high end of the market and the company will also offer its Labtec brand as its value proposition.
True to the trend of convergence in the home entertainment market, Logitech has also seen sales surge in the speaker market, and plans to release a Dolby 5.1 Pro Logic system later this year.
According to Manera, the number of speaker vendors is expected to consolidate over the next 12 months. "We are number one in the speaker market with around 23 per cent market share," he said. "If you look at the keyboard market, we are number one with around 60 per cent share. I think the speaker market will see some rationalisation and we hope to be one of the leaders to come out of that."