Ingram Micro has restructured its retail division after completing a detailed review of the needs of its retail partners and their purchasing requirements.
Two separate sales teams have been established to cater for specific requirements of large and small retailers, Ingram volume and consumer business general manager, Hanspeter Eiselt, said.
As part of the restructure, it has also appointed Danny Kwoh as its senior business manager in the retail division. In the newly created role, Kwoh will be responsible for delivering faster and efficient services to its retail base. He has been with Ingram for more than 12 years, and was previously the managing the distributor’s components division.
Eiselt said the changes to the retail division were to ensure it could best serve the needs of its retail customers and provide the ability to expand into new areas in retail. He listed areas such as mobile, gaming and consumer electronics as areas that presented many opportunities.
“We believe this new structure will provide a tighter focus and greater efficiency for our partners,” Eiselt said. “It's also a structure that will enable Ingram Micro and our partners to take advantage of new growth areas in retail.”
Other changes include integrating vendor management into the retail business group. Eiselt said this would help provide greater continuity and knowledge to support sales teams, and allows vendors to have a more integrated go-to-market retail service.
“I’m confident this new structure will ensure we can provide the best possible support to our partners and empower them to take advantage of new opportunities in the market,” he said.
More to follow.