Pater launches cloud-only distributor

Pater launches cloud-only distributor

Roy Pater forms a distribution organisation focusing on aggregating branded cloud computing ‘pay per use’ products for IT resellers

New start-up cloud-only distributor, InfraServe Managed Services, has opened its doors for business.

The company, which is based in Sydney, is founded by Roy Pater. He will also be the managing director.

The newly formed organisation focuses on aggregating branded cloud computing ‘pay per use’ products for IT resellers.

Its goal is to help flatten the cost and time-to-market for resellers to build and provide cloud computing products for customers, and also addresses the steep learning curve associated with getting ‘cloud ready'.

Pater said the idea for launching a cloud-only distributor derived from his experience at Accucom when that company was looking for cloud services.

“We found that there was nobody really distributing cloud services anywhere, a proper cloud distributor,” Pater said. “It was so hard for us to find the right cloud providers and right billing systems, very few people knew little about it. There was gap in the market.”

The distributor is looking to attract resellers that are in the managed services game or want to add cloud services to their portfolio.

InfraServe will focus on all aspects of cloud including cloud servers, virtual desktops, hosted exchange, security and backup. It is close to announcing its first vendor partner in the market.

“We’ll expand our distribution lines as we go forward,” he said.

Pater highlighted some of the key areas it can provide value was in training and educating resellers on cloud, how to resell it, position it and bring it into the business.

“The big thing for us is the billing and provisioning engine, which is an important area. It’s not easy to do,” he said. “Anybody can build the technology, but it’s really about the provisioning and billing engine that one has to get right. We think we can offer expertise in that space.”

“With this being such a vast market they [resellers] need to have the right distribution model in place to get these to the market. In turn the reseller still plays a very important role of recommending the right solution and making it all work.”

At the moment the company is made of three staff. Pater plans to ramp up numbers this year across sales, service desk and backend support.

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Tags cloud computingRoy PaterInfraServe

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