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IT e-tailers flunk top ratings

IT e-tailers flunk top ratings

With Christmas fast approaching, Global Reviews has released its new round of e-shopping reviews, but IT retailers failed to make the top 10 listing.

Global Reviews looked at Australia's top 70 online retailers, assessing their sites for security, customer service and fulfilment. Although the final judgement is a healthy one, IT e-tailing sites are absent from the top performers.

Greengrocer.com.au came in at number one for the spring season, beating out Wishlist and David Jones by rating consistently across all product categories. Wishlist performed well in site usability and product and content. David Jones, which re-emerged online after the purchase of failing dotcom TheSpot, shared second position with Wishlist. The site rated well in fulfilment, site usability, and security and trust.

Other entries in the top 10 were Mobile Stop, Vintage Cellars, ChaosMusic, Adultshop, Adore Beauty, eVoucher and Coles Online.

Global Reviews has established a Christmas certification program for e-tailers in the lead-up to the holiday. To earn the right to display the certification logo, a retailer must deliver the correct products and have a basic level of customer support, security and privacy.

Global Reviews is also advising consumers to be aware when purchasing products from beleaguered e-tailer E-Store, as customer support could be a problem.

"Global Reviews last assessed E-Store's operation in September 2001," the company advised consumers in an Internet mailout. "Their customer service performance fell dramatically; there is no longer a contact phone number on the site and they didn't reply to our e-mails. Having said that, E-Store did deliver the product we ordered, and made it on time."


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