The Australia Communications and Media Authority (ACMA) has formally warned Victorian laptop reseller, Notebooks R Us Solutions, to stop sending electronic spam without permission.
According to a statement issued by ACMA, the reseller allegedly breached the Spam Act 2003 by contacting recipients without prior permission. The company is a retailer of laptops and provide business IT support.
“Marketing to people who do not want to be contacted has the potential to harm business reputations,” ACMA chairman, Chris Chapman, said in a statement. “The Spam Act is not just a legal responsibility; it’s also about good business sense, brand integrity and respect for consumers’ privacy.”
The regulatory body warned companies breaching the Act repeatedly could be fined up to $1.1 million per day by the Federal Court.
ACMA has enjoyed a string of high-profile wins recently against major corporations accused of spam. Phone carrier, Virgin, was fined $22,000 and forced to retrain staff after it sent texts to customers who opted out of marketing messages.
Fellow carrier, Optus, was fined $110,000 for two infringements in early 2009 when it sent 20,000 SMS messages to customers without accurate sender information.
But the biggest ACMA win came late last year when the Federal Court fined a group of people $22.2m after they created fake dating profiles to lure lonely punters and charged them $5 per message for each reply.
ARN contacted Notebooks R Us, but was unable to receive a comment by time of publication.