Pioneer has appointed Lako Pacific as its new distribution partner.
Pioneer split amicably with Image Design Technology two months ago when the distributor took a change in direction, Pioneer general manager of corporate planning, Rob Thompson, said.
Left without a representative for the Pro Video product category, the vendor appointed Lako Pacific. The portfolio will be managed by ex-Pioneer staffer, Brad Morton.
“Lako Pacific is already established in the market. We thought it would be the perfect fit,” Thompson said.
Morton said the partnership would work well for both companies.
“Pioneer has a strong presence in the market. The Blu-ray and flash media products are fairly new, and we’ll work with consultants and designers to get those into the market,” Morton said. “We expect it to add a great deal to the business in terms of strategic value.”