RIM is encouraging application developers in Australia and New Zealand to create more functional BlackBerry applications.
The vendor has launched the BlackBerry Super Apps Developer Challenge to encourage developers to take advantage of the full range of features on the smartphone. The Challenge will evaluate applications submitted in seven categories: Productivity; Fun and Entertainment; Knowledge; Sharing; Navigate and Explore; Multimedia and In the Know.
More than $US1.5 million in prizes are up for grabs to help ISVs in their development on the platform. This includes application promotion services, smartphones, BlackBerry App World marketing support and an Elite membership in the BlackBerry Alliance Program.
RIM head of enterprise sales, Edward Curtis, said it was happy with the output of Australian and New Zealand applications, but he wanted to see more developers building applications that can share information and interact with core BlackBerry or third party applications.
“We’re looking for fully integrated applications,” Curtis said. “It’s possible to run a chat program on a BlackBerry that’s fully integrated with calendar and other messaging tools – we want to see more of that.”
RIM has also announced a year’s sponsorship of Mobile Monday – a mobile industry organisation that meets once a month to discuss issues and ideas, relevant to the Australian market.