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Data replication vendor on the hunt for Aussie distributors and resellers

Data replication vendor on the hunt for Aussie distributors and resellers

Heroware wants to expand its reach in the Australian market and is looking to appoint distributors and Microsoft resellers

US-based data replication vendor, Heroware, wants to expand its reach in the Australian market and is looking for distributors and resellers.

The company, which was set up in the US six months ago and launched its Australian office four months ago, is headed up by Rob Hastings and Tony Hough.

The vendor plans to launch its new data replication product into the Australian market this month.

Heroware features Double-Take software, which replicates all Microsoft applications and any other applications customised on the Windows server in real-time. It can also be offered as a cloud service.

The vendor has a datacentre in Las Vegas, and is considering setting one up in Australia.

Hough said the vendor maintained a 100 per cent channel approach to the market.

“For Microsoft resellers, this offers them an alternative approach to their current strategy,” Hough said. “The market we’re essentially targeting is SMB, mid-market and enterprise. There’s a lot of different resellers that address those markets.”

Hastings was also keen to appoint distributors that can provide value-add and understand the data storage market.

We’re looking for a limited distribution approach,” he said.

One of the main benefits resellers can reap from selling Heroware is recurring revenue.

“For resellers, there’s some pretty large revenue capabilities from this. They also get a lot of recurrent revenues from the cloud,” Hastings said.

Ideally, he said the company wanted four resellers across Western Australia and South Australia, and up to four in Victoria, NSW and Queensland. It will provide resellers with product training, sales and webinars.

“We know the market very well and we know we’ve got to support our resellers and not put too many on,” Hastings said. “In the next month, we’d like to have up to 15 resellers on-board.”

In the last month, Hastings has been in contact with 60 resellers. So far, five of them have expressed strong interest.


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Tags WindowsDouble-Take softwarecloud compuringHroware

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