Local independent software vendor, QSR International, has launched a teaching grant program through which two Australasian researchers will be offered a range of software and training.
Each of the grant winners will get $10,000 worth of QSR software, training or consulting services.
The program is open to permanent academic staff working in academic institutions in Australia, New Zealand or Asia.
QSR CEO, John Owen, said the program had reached the region after its launch in the US last year, which saw more than 100 applicants take part.
“It’s judged on a variety of things and we have a panel of experts in the industry that will look at a number of factors about the importance of the research being done, how many people will have access to it and what impact it will have in encouraging people to do qualitative research,” he said.
Owen said he hoped the program would help get more academic staff to undertake qualitative research.
He claimed there was a shortage of qualified graduates.
“There are quite a number of students in the post-grad programs but there are very few in the undergraduate programs,” Owen said. “Commercial market research firms often take qualitative researchers from other disciplines and teach them the roles.”
Owen highlighted some jobs were being lost as market research firms sent work abroad.
“It’s very important to have the work completed locally,” he said. “If you really want to understand your local market then you need to have close contact with it.”