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Apple appoints Mwave as an authorised reseller

Apple appoints Mwave as an authorised reseller

Online IT and electronics retailer will have access to Apple's most popular range but not the iPad

The frenzy indoors.

The frenzy indoors.

Online IT and electronics retailer, Mwave, has been knighted as an Apple authorised reseller.

Mwave was established by former Anyware director, Victor Lee, who took over running the company full-time after leaving the distribution business in March.

The retailer has been on Apple’s radar for some time and was invited by the vendor to pitch for a reseller status, according to Mwave marketing manager, Steve Grant.

“We did a presentation for them a few weeks ago and we managed to communicate what our strengths are and how we aligned with the type of reseller Apple was looking for,” he said.

The newly released Apple iPad tablet device will not be offered by Mwave at present. Only direct Apple stores and selected resellers have access to the product but Grant said Mwave was hopeful it will carry the device at some stage.

“For now, we will be involved predominantly in Macbooks, iPods and that kind of thing – we’ll have access to the most popular product lines,” he said. “Hopefully, we will soon be able to expand the Apple range.”

Apple has been repeatedly criticised for its lack of commitment to the channel but Grant would not comment on the matter. Mwave’s range of PC components was one of the biggest drawcards for the electronics vendor, he claimed.

“Obviously, Apple wants to be quite aggressive to break new ground and attract new consumers with its notebook range and other products,” he said. “There is a good synergy because we have strong inroads to the PC market.”

Mwave’s website and a showroom facility for face-to-face marketing also sat well with Apple, according to Grant.

Read more: Mwave launches new shopping app

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