The highly anticipated tablet device landed on our shores today with considerable fanfare.
Despite the overcast weather, a crowd descended on Bondi Junction to witness a dual launch by Apple - the opening of a new retail store, and the release of the iPad in Australia.
Just before 8 am, an army of blue-shirted Apple staff ran by the assembled Queue, giving high fives as they passed. Then the door swung open and the masses were invited in.
There were Apple shirts handed out to all customers, and soon, amongst much cheering, the friendly staff were handing out advice, and iPads were being sold by the bucketload.