Microsoft Gold partner, Unique World, has established a new practice providing next-generation CRM capabilities to its customers.
Labelled xRM, or anything relationship management, the new capabilities act as an extension to traditional Customer Relationship Management (CRM) technology and provides organisations with a single view across file systems, network files, email and Internet solutions. Newly appointed sales and marketing director, Stuart Spencer, said setting up the unit was an extension of its Microsoft capabilities.
The company has invested in training and recruited two new staff for the unit. The xRM practice will be made up of five staff.
“We’ve invested in training our consultants and building the business consulting practice, which will allow organisations to change the way they use information with this platform,” Spencer said. “xRM is an extension to the development that Microsoft is making in terms of Office 2010 and SharePoint 2010. It integrates across those two platforms.”
xRM can provide information that is relevant to a specific customer, partner, individual, and so on.
“It’s about enabling the organisation to be more efficient and use the information they’ve got,” he said. “It consolidates and enables you to get information at a single point.”
Prior to joining the company, Spencer was previously with Gen-i for six years and was most recently looking after its northern region sales. He also worked for a UK company, ComputaCenter.
Unique World’s enterprise and government customers include Telstra, Lend Lease, Corrs Chambers Westgarth, Department of Broadband, Communications and Digital Economy, AGL and Kellogg’s.