Ingram and Epson form exclusive reseller channel

Ingram and Epson form exclusive reseller channel

The distributor and printer vendor has teamed up to form a specialist reseller channel for business print solutions

Epson and Ingram Micro are teaming up develop a specialised reseller channel for business printing products.

Ingram Micro has been distributing the printer vendor’s products for over 15 years. In a statement, the pair said the new exclusive partnership agreement was about snaring a larger share of the business printing market. They are looking to form a team of resellers to sell, integrate and support professional business printing solutions for a number of vertical markets.

Epson and Ingram Micro will specifically push the vendor’s new line of business printers, the Epson B-310N and B-510DN, aimed at office users and the specialist printing market.

Epson business solutions manager, Craig Heckenberg, said it worked more closely with Ingram Micro since the distributor’s acquisition of retail point-of-sale (POS) distributor, Vantex, last year, which aligns with the vendor’s POS printing division.

“For us, we wanted to get some focus on the products,” he said. “Through this exclusive arrangement with Ingram Micro, we are extending what we are doing with the company and putting more focus and resources around it.”

Other Epson distributors, including Synnex, have been informed of the exclusive partnership, according to Heckenberg. He was not aware of malcontent among the distributors so far.

The vendor has not ruled out opening up distribution of the new business printers to other distributors but will focus on launching the product and developing the specialist reseller channel with Ingram in Australia for now.

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Tags SynnexIngram MicroEpsonvantex


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