Small, cheap and app-oriented net tablet PCs are set to dominate technology sales in 2010, according to Deloitte’s Technology Predictions 2010 report. The findings coincide with the launch of Apple’s first tablet PC, the iPad.
Analysts from the consultancy firm said the sweet spot would be units priced between $400-$800, weighing less than 500g and measuring about 20 x 12 x 2.5cm. They are expected to include cellular and Wi-Fi access, full-colour touchscreens and well-populated app stores, the report stated.
In contrast, e-readers will be a major casualty despite their widely covered Australian launch and positive industry reviews, Deloitte technology, media and telecommunications partner, Damien Tampling, said.
“[E-readers] have the opportunity to really be a positive application technology for the publishing industry,” he said. “But there’s going to be a lot of negotiation around how the content is linked to the device.
“I don’t think the content proposition for the Kindle was that strong. It’s probably one of the gaps that needs to be closed before it takes off.”
The analyst also predicted the highly anticipated Apple iPad tablet would not take off in the same way the iPhone did. The iPad has a 9.7-inch colour display and is initially being launched as a Wi-Fi only model, but will be available with a special 3G connector later this year. It weighs 860g, is 13.4mm thick and can run App store applications.
The success of an Apple tablet and resulting acceptance of micropayments could be the saviour for media outlets hoping to charge for online content, Tampling said. Other technologies expected to sell well this year included Google’s Nexus One.
Tampling also dismissed suggestions that spectacular rise of Apple’s iPhone would bring about Research in Motion’s (RIM) demise because the iPhone failed to crack the B2B market.