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A time for change

A time for change

ARN LAUNCHES NEW PRINT FREQUENCY AND MORE ONLINE INITIATIVES

Welcome to the new fortnightly version of ARN’s longstanding and highly regarded print publication.

Having been a weekly publication since 1997, the decision to return to a fortnightly frequency represents a significant change for the ARN editorial and sales teams. But we believe it will provide you with an even better blend of locally penned news analysis, profiles and features in every issue.

Inside these pages, you’ll now fi nd several new and regular sections including our Reseller Stories series, where we shine the spotlight on start-up and veteran Australian channel organisations. We’ll also be including two technology/ product features in every issue, along with more insights into your industry and channel community. In this edition, we highly the benefits of work/life balance for IT organisations (see page 26), as well as speak with John Donovan about Novell’s channel and cloud strategies (page 24).

At the same time, maintaining a fortnightly frequency provides that critical quick turnaround our advertisers are used to, while still allowing journalists to present timely new analysis. For example, this instalment of ARN includes an in-depth look at iiNet’s historic victory against the 34 film studio and content providers represented by the Australian Federation Against Copyright Theft in the Federal Court (see page 1), along with the status quo for Sun partners as Oracle works to integrate the two businesses (page 4).

The transition to a fortnightly was prompted by a reader survey undertaken last year, which found more of the channel using our online and newsletter services to access their daily dose of news. While survey respondents are loyal to print for news analysis and in-depth features, the option of fortnightly came out as the preferred frequency over weekly or monthly for the fi rst time.

The decision also complements our efforts to expand our online presence. Providing information online – whether it’s breaking Australian and international news, our channel community coverage, or our distributor directory – has grown into a strategic and significant part of ARN’s editorial offering. This is reflected in our site traffic, which has grown exponentially over the past three years.

Not only are more readers relying on our website for their day-to-day news, they are also looking for different ways of interacting with that information. As a result, we’re investing in lots of Web-based editorial initiatives, tools and content. Recently launched examples include our monthly e-magazine, ARN Review, and our IT jobs and recruitment section.

In other words, it’s time for a change, and we’ve embraced it.

Regardless of whether it’s print, online or through a special event, the ARN team remains committed to delivering the most comprehensive and relevant information about your industry. We hope you continue to enjoy our print publication in its new format and I welcome your feedback on ways we can continue raising the bar.


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