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Anyware restructures staff and pricing

Anyware restructures staff and pricing

The new pricing structure aims to provide better margins for resellers.

Accessories distributor, Anyware, has made a raft of staff changes to help prepare for further growth.

It follows the restructuring of the business in March, after Victor Lee left. Lee ran the company’s Sydney and Brisbane offices, but now co-founder, Garrison Huang, has control over the whole business.

Edward Chan has been promoted as the distributor’s NSW branch manager and Eric Zhang has taken on the national supply chain manager role. Tim Newman has become the distributor’s Aten product manager, while Kenneth Tse is Thermaltake product manager. Shane Hunter has joined the distributor as its corporate business development manager, while Cameron Anstee has been promoted as its national marketing manager.

A majority of the roles were made vacant by the restructuring or were newly created.

“The transition in Sydney and Brisbane has been smooth. I was happy that the changes had not caused any business interruptions,” Huang said.

The distributor will also be announcing a new pricing structure.

“We’re trying to ensure that we reward our loyal customers and create a pricing difference for them to be able to enjoy better margins,” Huang said. “Internally, it will also provide better guidelines for our sales people to quote prices. Managing price is challenging today. On one hand you have an increase in online price comparison sites and the other; you have regulatory requirements from the Australian Competition and Consumer Commission. We have to manage that properly.”

TP-Links is a key brand for Anyware and Huang said he will be targeting the ISP market with TP-Link’s router products.


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Tags AnywareVictor LeeGarrison HuangEdward ChanEric ZhnagCameron AnsteeAtenKenneth TseTim NewmanThermalakeShane Hunter

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