Synnex has appointed its first dedicated national commercial sales manager as part of efforts to growth its commercial partner business.
Tony Ignatavicius replaces former Synnex NSW state manager, George Skaf, but also becomes the distributor’s first national commercial business chief. He has spent 25 years in the IT industry and most recently held a number of senior roles at HP including director of product marketing for the consumer and commercial Personal Systems Group.
Ignatavicius will be responsible for a 20-strong team including internal account managers and external business managers. He told ARN his main concern was to make sure Synnex had the appropriate programs, systems and service levels in place to address commercial partner needs. He also pointed to its rapid vendor growth and long-term $20m investment into infrastructure, logistics and e-commerce capabilities as proof of its commitment.
“In the past, corporate resellers were all locally managed and supported, and that will continue, but we wanted to also have the program service levels and systems to cater to that type of channel partner,” he said. “We have to identify these needs.
“Corporate resellers mostly have relationships with a number of suppliers that they feel confident will deliver the right level of services to meet their own customer requirements. In order for us to provide a good level of service, we need to understand their business.”
Ignatavicius dealt with Synnex extensively during his tenure at HP and highlighted the distributor’s expansion strategy and close channel contact as key reasons behind his move.