Software provider, Markinson, has stepped up its expansion plans and acquired New Zealand IT services provider, Zeron, for an undisclosed sum.
This is theBrisbane company’s third acquisition this financial year as the company aims to build its position in the Australian and New Zealand business software market for SMBs.
Zeron specialises in Sage SalesLogix. This acquisition will strengthen Markinson’s position in the CRM reseller market.
“Zeron’s CRM credentials, technical expertise and strong customer focus were key factors influencing our decision to acquire the company,” Markinson CEO, Ian Whiting, said.
“Our business drivers are really focused around building brand presence and extending our customer landscape within Australia and New Zealand. This acquisition clearly assists with building our footprint in New Zealand, whilst enabling us to increase scale and broaden our skill sets.”
Zeron’s customers and staff will be joining Markinson, as will company founder, Chris Trabing.
“I’m delighted to be joining Markinson and excited about the opportunity that being part of a bigger business presents. Markinson has a broad solutions portfolio and I’m keen to investigate the integration of those solutions with a CRM platform,” Trabing said.
Markinson expects revenues from their New Zealand operations to grow by up to 50 per cent next financial year.
Zeron has a strong client book, including Orb, Ministry of Womens’ Affairs, and Qualmark, Fletcher Aluminium, Healthlink, Nuplex and Woosh Wireless. The Brisbane company is also looking to open a third office in Christchurch New Zealand next year, to better support its client needs.
“New Zealand is an important market for us and we’re committed to investing in high quality people, solutions, services and infrastructure to deliver against the evolving needs of our clients and ultimately achieve long term success,” Whiting said.