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Brocade launches new partner initiatives

Brocade launches new partner initiatives

Programs include rebates and tools to help target specific market areas

Network infrastructure vendor, Brocade has introduced a number of programs for its channel base.

The aim of the programs is to help address evolving networking requirements.

The first initiative is a 10 GbE migration rebate program to help partners provide customers with a high performance, cost-effective solution to future-proof their networks.

Products such as the Brocade FCX series switches, as well as all 10 GbE products, are included in this migration program.

Another initiative aims to help partners sell into certain vertical markets covering areas such as healthcare, public sector, higher education, media and digital entertainment.

Tools include an incremental deal registration program providing deal protection for projects that partners bring in, along with a portfolio of marketing materials partners can customise and leverage to their advantage.

“Looking ahead, Brocade recognises the tremendous opportunity before us to provide best-in-class solutions. We will continue to develop innovative program enhancements that help channel partners gain significant value,” Brocade director of partner business group Asia-Pacific, Charlie Foo, said in a statement.

Enhancements have also been made to the vendor’s Alliance Partner Network (APN) including the Professional Services Program (PSP) and Support Delivery Program (SDP), designed to help partners derive higher levels of revenue and customer engagement via professional services and technical support implementations.

Other enhancements include a targeted lead generation program to facilitate the qualification and dissemination of qualified leads; channel enablement program tools to enable partners to sell Brocade networking products. They include low to no-cost training, comprehensive marketing materials and flexible use of Marketing Development Funds (MDF).

It also includes improved access to Brocade resources such as the MyBrocade online partner portal, which contains new features such as customisable pages including information only relevant to the partner, a community section to connect with peers, learn about industry trends and share ideas; and modules to help partners track and manage programs.

The APN program was introduced in May last year and consists of five partner levels including Distributor, Elite, Premier and Select.


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Tags distributorbrocadeProfessional Services Program (PSP)Premier and SelectSupport Delivery Program (SDP)MyBrocadeAlliance Partner Network (APN)Elite

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