Court declares US-based StoresOnline misled Australian consumers

Court declares US-based StoresOnline misled Australian consumers

StoresOnline has been ordered to pay ACCC’s court costs

The Federal Court has found US-based e-commerce marketing outfit, StoresOnline, made misleading and deceptive representations of its software products and services.

In a statement, Australian Competition and Consumer Commission (ACCC) chairman, Graeme Samuel, said the action showed the ACCC's willingness to pursue proceedings against overseas corporations when they engaged in conduct, which affected Australian consumers.

"International corporations are on notice that if they mislead or deceive Australian consumers they will risk similar court action by the ACCC," he said.

Justice Richard Edmonds accepted the contention of the consumer watchdog that the fingerprints of StoresOnline International were 'all over this case'.

The e-commerce packages were promoted to Australian consumers through a series of workshops and seminars, primarily to those wishing to set up small businesses online.

During these workshops and seminars, the company had sold and was selling packages at full price, when these packages had not been offered at that price in Australia. It also offered packages to workshop attendees at a particular price point for 90 days from the date of the workshop, but it had no intentions to do so and the packages weren’t even available to purchase during that period of time.

The court also found that the level of ‘savings’ on the 90-day offer did not exist.

StoresOnline has been ordered to pay ACCC’s court costs. The matterhas been before the court since December 2007.

ACCC said the judgment represented a successful conclusion to the lengthy proceeding.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Australian Competition and Consumer Commission (ACCC)StoresOnline


ARN Innovation Awards 2022

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

EDGE 2022

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.

Show Comments