Several reseller veterans have banded together to launch a new technology services company partnering solely with channel partners.
Insentra is the brainchild of former Dimension Data datacentre manager, Ronnie Altit, and has five staff on-board including ex-DiData managers, Steven Boi and Izik Gur, as sales director and technology director, respectively.
Insentra is divided into three focus areas. The first provides certified design and installation services around technologies including backup, storage infrastructure, endpoint protection, migration and de-duplication. The company specialises in services around Symantec's product suite and is also working to bring a second storage vendor partner shortly.
The second arm uses specialist software services to deliver application platforms. Its inaugural partners are TransVault, which produces email archive migration software tools, and directory tools vendor, Directory Wizards.
The third arm will provide managed services to partners to bundle into their own customer solutions.
Insentra has joined forces with managed services provider, BlueFire, to provide a range of offerings such as hosted backup, DR, hosted desktop, servers and Microsoft Exchange on-demand.
“Our role is to fill the hole with organisations that don’t necessarily want to invest in significant services in the vendor technologies, or to augment their existing services as they need it,” Altit said. “We don’t sell hardware or software, so we’re a non-competitive player with channel partners.
“There aren’t a lot of organisations that just do services as a core focus – there’s a hole in the market we are trying to fill. Our aim is not to engage with the end customer directly.”
With managed services for example, smaller partners often only had one or two options in their arsenal and couldn’t afford to invest in the whole suite, Altit said. Although Insentra’s technology partner focus will remain fairly narrow, its plan is to scale services from SMB through to enterprise.
“Our core message is a predictable engagement model and reliability delivery with a focus on client experience,” Altit said. “As the business grows, we’ll look to expand the product services set, but it has to be non-competitive with our core partners.”
Insentra was also actively looking to recruit new employees and is in various discussions in New Zealand with a view to expanding across the Tasman, he said.