Gaming consoles chalk up record sales

Gaming consoles chalk up record sales

Price cuts, new slimline units and video connectivity helped the Sony PlayStation 3 experience record sales growth in 2009.

“[iView] was announced late last year and the latest figures are that PlayStation 3 users take up a 28 per cent share of all visits to the service,” he said. “It’s another reason to purchase the PS3. Of our users, 55 per cent are connected to our online network so it’s a big part of our business going forward.”

Microsoft’s Xbox 360, meanwhile, recorded a 12 per cent year-on-year increase but was still ahead in overall sales, selling 950,000 consoles locally to date.

Microsoft’s flagship console also recorded a 13 per cent revenue spike and the subscriber base for its online community, Xbox LIVE, doubled. Xbox product manager, Andrew Jenkins, credited the positive outcome to the slew of online services such as Videos on Demand, Facebook and Twitter that were made available to users eight weeks ago.

The company claims Australians made 8.3 million purchases through Xbox LIVE in the past year.

“We’ve got tonnes of plans to add more to Xbox LIVE in the future so you will see it grow tremendously in the next 6-12 months,” Jenkins said.

With a number of exclusive game titles such as Splinter Cell: Conviction, Mass Effect 2 and Halo Reach, Microsoft hopes to significantly boost console sales this year.

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Tags gamingXBox 360Playstation 3


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