Headset maker, Jabra, has appointed Harold Melnick as its new head of marketing and alliances. He will be responsible for partner relationships and marketing as well as public relations.
Melnick said he was first approached by Jabra in March.
“I’ve worked with Jabra for many years in my role as head of unified communications [UC] for Microsoft in Australia and when I was with Telstra,” he said. “They asked me if I was interested in this role because they wanted to take more of a UC focus.”
The position was a newly created one and would assist with several channel enhancements already in the pipeline.
“The most important thing for me is to insure we have a solid partner program in place and that it supports them in the way they need it,” Melnick said. “We’ll put in place a number of new things for partners. An online partner network will give training and resources. It will be delivered... by September or October.
“We’re also looking to support partners with education material, collateral resources and face-to-face work.”
Melnick managed marketing for Vodafone in Australia for two years until 2002. He then spent five years at Telstra’s enterprise and government wing until 2007 before moving to Microsoft. The key to success would be the education of both headsets customers and Jabra partners, he said.
“With headsets and with any hardware product, it’s all about education. The key is to understand product differences and why one product is better than another,” he said.
“With partners, the focus is to make sure they’re really able to talk and demonstrate the product and integrate it into any solution they’re selling. That’s why a lot of our partners work with Cisco, Microsoft and Avaya.”