Tech companies dominate as the world’s most valuable brands, according to a new global survey.
The fifth annual BranZ Top100 Most Valuable Global Brands ranking released by Millward Brown Optimor saw Google at the top the list, with a brand value rise of 14 per cent compared to last year. IBM claimed second place, Apple took third and Microsoft got fourth.
The list takes survey information from consumers around the world and turns the results into a dollar value. The list’s report said tech brands were a standout performer in the face of the global financial crisis.
“Technology brands experienced the sharpest growth in value during the past five years,” it stated. “The technology category showed resilience, growing by 6 per cent on the strength of both business and consumer spending.
“Brands such as Samsung, the highest riser with an 80 per cent growth in brand value…are evident that businesses with strong brands are able to recover from adversity faster.”
But being a technology company is no guarantee for brand success, with Nokia suffering a 58 per cent drop in brand value. Intel’s value also fell 38 per cent, while Dell was down 23 per cent.
- Google ranked 1st
- IBM ranked 2nd
- Apple ranked 3rd
- Microsoft ranked 4th
- Vodafone ranked 10th
- HP ranked 12th
- BlackBerry ranked 14th
- Amazon.com ranked 15th
- Oracle ranked 19th
- Verizon ranked 20th