Symantec has set-up a VAR council in the Asia-Pacific region.
The council acts as an outlet for partners to provide their thoughts, ideas and advice on areas that are of interest to the security vendor and its partner community. The council is an invite-only opportunity and consists of 18 partners across Asia-Pacific.
“One of the things we realised in this region is that we needed a vehicle to get feedback directly from partners in an enclosed forum,” Symantec vice-president for channel and SMB, David Dzienciol, said. “It's a great forum for us to receive direct feedback about things we can do to make partner programs and our relationships more successful.”
A two-year commitment is required from partners and it also involves holding meetings four times a year.
“The idea is to give those partners the opportunity to provide thoughts, ideas, innovation and advice on particular areas of interest to Symantec and our partners,” he said.
Dimension Data general manager of solutions, Duncan Brown, said it's an effective way for partners to engage across the region and discuss what's happening in the industry.
“It's gives us a forum to engage at a regional level around what are the key drivers in this region from a customer perspective, what's happening in the industry and economically, and how we can share that information effectively,” Brown said. “The council should be a very effective channel. Today we all operate independently, we don't get a perspective of the challenges we face, particularly in Japan or China, which from an Australian perspective, is very alien to us.
“If there are lessons we can learn from that then we can be more effective in our region. There's a huge benefit in that.”
Julia Talevski attended Partner Engage 2010 as a guest of Symantec.