Passionate about technology

Passionate about technology

Tegatech principal, Hugo Ortega, brings an enthusiasm and commitment to his niche distribution business.

What would you say has been Tegatech’s biggest achievement?

I think getting manufacturer and reseller channel respect has been our biggest achievements. We don’t have the deep pockets other wholesalers do, so we haven’t been able to promote ourselves with glamourous marketing, but we have been able to provide a commitment to service and after service to the reseller channel. Every year that has gone past, resellers have understood that we’re loyal and committed to our reseller and manufacturer base. With that, we’ve gained strong momentum and resellers repeatedly buying from us over time.

What do you dislike most about the IT industry?

The biggest challenge is moving people away from the idea that price is the most important selling feature, and making them realise that expertise, knowledge and after sales support is far more important. That’s the biggest challenge we face every day.

What will be the next big thing?

Multitouch and multiuser screens – the ability for more than one user to interact simultaneously over one computer or screen, is going to be the next big thing in this space. The reason we like that is that with the economic climate we’re in, if people can buy one computer to do the job for six people, then the ability to save money is there and the ability to increase productivity.

What do you do when you’re not at work?

I spend time with my wife and two children mostly. We like to travel – this year we’ve gone to Fiji, and we’ll be going to New Zealand later in the year. Because I work such long hours – I have conversations very regularly with resellers way past midnight, I’m very devoted to the business – it means I’m distracted from the family, so when I’m not working I tend to be with the family. That could be at the beach, or at karate lessons with my son, or at dancing lessons with my daughter.

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