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Passionate about technology

Passionate about technology

Tegatech principal, Hugo Ortega, brings an enthusiasm and commitment to his niche distribution business.

What was your first job?

My first job out of school was as an assistant pastry chef. I only lasted around six months, but I was working at the back of a pastry shop rolling croissants.

How did you end up in the IT industry?

The IT industry is something I loved my whole life. I’ve been repairing computers since I was little.

How did you progress to where you are today?

I set-up two companies – one called PC Anytime, and the other called Apple Anytime – in the late 1990s. They were both value-added resellers for Apple and PC products. They did very well, and I sold them both off, which helped me to fund Tegatech.

Why did you decide that Tegatech would specialise in ultramobile PCs (UMPCs)?

I’m a believer that specialists will always be able to ride through market volatility better than jack-ofall- trades. So what we’ve done is created a niche around mobile computing and focused on that exclusively, because we felt mobility was going to be a bigger focus than desktop computing would be.

I remember my passion for the business started from meeting my first tablet PC in 2002, and from that point onwards I just fell in love with mobile computing, pen input and touchscreens – what we call human interface computing – which was fairly ahead of its time back then. I knew the market would catch up at some point, and it seems to be this year it’s starting to do that.


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