M2 subsidiary, Commander, and Samsung Communications have renewed their partnership to supply business telephony products to customers.
M2 Communications CEO, Vaughan Bowen, said it provides an end-to-end service offering under the Samsung brand and adds depth to what Commander sells in the market. The range includes the OfficeServ 7000 series of unified telecommunications products.
“Over the years, Commander has had an association with Samsung as part of the Commander product suites – it’s effectively a renewal between the two,” Bowen said. The telco integrator also has relationships with Siemens and Nortel.
He said Commander has had a successful 10 months since M2 purchased the SMB unit in June last year and more than doubled new sales volume around the country.
“We’ve also doubled the customer retention rate that means we’re delivering a better service to our customers,” Bowen said.
The integrator has about 30,000 ongoing billing relationships with customers and there are about 200,000 Commander systems installed around the country, he said. Staff-wise, the team has expanded considerably.
“We’re expanding the business. Commander hasn’t expanded in a long time,” Bowen said. “With our sales channel, which was formerly the Commander franchise network, we’ve been working with our dealers to add more sales people and account management personnel so we can reach more customers in the field and on the phone.”
The M2 Group has 430 staff, a large portion of which is involved in the Commander brand, he said.
“It’s a very big part of what we do. In scheme of the SME space, we’ve got 2 per cent of the market, so there’s a lot scope for growth,” Bowen added.
Samsung Communications general manager, Brett McInnes, said Commander’s brand recognition, centres and large customer base, fitted in with its core product and target market.
“We’re partnering with a very powerful brand in the channel,” McInnes said.
Samsung has doubled its partner base in the last 12 months and has re-built its channel. The distributor and vendor, has about 85 active dealers in the market.
“We’ve positioned the business for growth so as confidence comes back into the SMB space, we’re well positioned to provide them with different offerings,” McInnes said.