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Samsung launches 3D TV in Australia

Samsung launches 3D TV in Australia

Retail channels to be targeted with business to business customers on the backburner for now

Samsung has launched Australia’s first HD 3D TVs in Australia.

Samsung Electronics Australia head of marketing, Mark Leathan, said the new panels give users complete 3D functionality for the same price as a traditional 2D set of the same quality.

“A full HD 50-inch Plasma will be about $2500. When we launched our Full HD 50-inch plasma this time last year, it was dearer,” he said. “LED and LCD will start in the low $3000.

“This is an affordable technology. We’re taking a top end TV set and adding 3D capability.”

The 3D functionality requires special glasses to view, which cost $129 per pair.

“There’ll be people developing applications in 3D eventually," he said. “We’re targeting our traditional go-to-market channel, which is retailers.”

Telstra also announced a partnership with Samsung. Telstra director of media, Chris Taylor, said the telco’s IPTV offering would be hosted on T-box and the television itself through downloadable software within the next 12-18 months.

“The suite of Bigpond Television will come to life within the next 6-12 months on these [Samsung] devices,” he said. “We are establishing as broad a distribution footprint as possible to make our content available to many.

“We see this as a logical extension to the launch of our own set top box later in the year, which will carry PVR functionality.”

The TV ranges will be sold to retail for between $2499 and $4799 with 3D Blu-ray players selling for $599. All products will be usable with all ratified Blu-ray 3D standards.

The LED and Plasma 7 series televisions will be available from April 19 through the vendor’s retail channel including Good Guys, JB Hi-Fi and Harvey Norman.


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Tags samsungHarvey Norman.Bigpond Televisiongood guysHD 3D TVTelstrajb hi-fi

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