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Dell Direct kiosks to shut by June

Dell Direct kiosks to shut by June

Vendor plans to close all 15 shopping centre kiosks by mid-year

Dell plans to shut down its 15 shopping centre kiosks in Australia over the next two months.

In a statement, the PC vendor said it had made the decision to phase-out kiosks across the country by June 3.

“We constantly evaluate how we can provide consumers with the best access to our products and as a result made a decision to phase-out our kiosks in Australian shopping malls,” the statement read. “The contractors supplied by third parties to staff the kiosks are being offered other positions by our external partners and Dell.

“We still offer consumers broad access to our products through dell.com and our four retail partners.”

The 15 Dell Direct kiosks are predominantly located in Westfield Shopping Centres across Victoria, Queensland, NSW, WA and SA. All offer the latest Dell computers, peripherals, accessories, flat panel monitors, printers, software, service and warranty options.

The company launched the kiosk model in Australia in 2004 to target first time PC buyers. In 2008, it announced it was shutting down 140 retail kiosks in the US.

Throughout the past couple of years, the vendor has struck several third-party relationships in the retail sector. Its first local partner was Coles subsidiary, OfficeWorks. Other retailers now on-board are Good Guys, JB Hi-Fi and Dick Smith.

At the same time, Dell has been increasingly sharpening its channel strategy and appointed its first SMB channel director, Jay Turner, to provide more focus on the sector this year.


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