Broadband hardware distributor, PC Range, has recruited Ingram Micro veteran, Stewart Goodier, as its first general manager.
Goodier previously spent 12 years as state manager for Ingram’s South Australian office, but was made redundant 12 months ago after the distributor closed its SA and ACT branches.
In a statement, he said PC Range was in a great position to build its national presence, and highlighted its distribution agreement for Billion’s broadband devices as a key offering in its portfolio. PC Range also carries products from AXIM and Minitar and launched a wireless-connected weighing device, the WiFi Body Scale, in Australia last year.
“My top priority is to understand the business as it stands now and look at the best way to take it to the next stage,” he told ARN. “We want to make sure we go for growth with the correct strategies and in a methodical matter.”
Goodier also flagged his intention to step up engagement with tier-one resellers and ISPs. At present, the company’s main channel is corner-store and smaller reseller and retail shops, along with ISPs. Being a smaller organisation gave PC Range the opportunity to be more flexible and nimble to address the changing market strategy, he said.
“Ingram was a huge monolith of a machine, and at times, trying to make the wheels turn quickly was difficult simply because of the sheer size of the business,” Goodier said. “The appeal of PC Range for me is its smaller, nimble stature.”
Goodier is one of four appointments made by PC Range over recent weeks including new marketing and sales staff. It now has 26 employees.
PC Range CEO, Raaj Menon, praised Goodier’s deep management experience and technology heritage and said he was confident the company was entering a new phase of growth. He also claimed the company posted record growth during the traditionally quiet Christmas and New Year period.