Network management vendor, Blue Reef, is looking to sign more channel partners and broaden its national footprint.
The former ISP specialises in what it calls “Internet management” appliances, which assist clients to monitor and regulate Internet networks.
“An organisation’s network management infrastructure is going to act more like a tiny ISP,” Blue Reef national marketing manager, Hamish Lawson, explained. “They are going to have to provide key applications to people wherever they are in the world and provide consistent service.”
Having increased its client base year-on-year, the vendor is on the hunt for resellers with national reach to service customers.
“We have been outsourcing all our installations for clients so we will be looking to transition new installations through the reseller channel,” Lawson said. “That will be in place before June 30.”
Blue Reef has CompNow, Helix IT and Synergy as existing resellers but wants to increase its partner number to at least 10.
Blue Reef was incorporated in 2001 following a management buy-out and acquisition of key intellectual property held by Melbourne-based ISP, Impaq. The ISP went into voluntary administration in 2004 and was acquired by Editure, formerly known as MyInternet.
“[Impaq] had built some intellectual property to help us account for, manage, send bills, shape users’ downloads when they hit their monthly quota,” Lawson said. “Pretty much all the technology a Telstra or Optus has today is the standard piece of technology we built for ourselves.”
The vendor now sells appliances loaded with Impaq’s range of network management software technology.
“We saw the cloud computing phenomenon becoming more popular and we realised the opportunity to provide this little ‘ISP-in-a-box’ technology to organisations that are going to have increasing need to manage Internet access worldwide for their applications and users,” Lawson said.
While the product is packed up in Dell hardware as part of an original equipment manufacturer (OEM) agreement, Lawson claimed Blue Reef’s software solution is portable across any hardware platform.