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Jabra hunts for new resellers

Jabra hunts for new resellers

Headset maker targeting WA and Tasmania in particular to boost geographical coverage as revenue rises

Headset maker, Jabra, is on the hunt for new channel partners from Western Australia and Tasmania.

The vendor’s newly appointed managing director, Michael Powrie, said the initiative followed an increase in staff numbers and change in leadership.

He also said Jabra had boosted training and resources to its channel, in line with plans to boost market share.

“We really need a nice blend of loyal, hard working partners and we’re almost there,” Powrie said. “We’re very strong in NSW and Victoria and we’ve made some fantastic inroads into Queensland.

“WA is a huge sector for us with the mining activity. There’s also a lot of Microsoft Office Communications Server (OCS) activity in Tasmania.”

Powrie said the business was split between traditional telephony headsets and new unified communications devices.

“We need a good healthy mix of both those styles of partners. So system integrators, but there’s also a lot to be said about the guys who focus purely on headsets who will go the extra mile so far as installation and post-sale services,” he said.

Powrie was adamant the hunt for more partners was due to a surge in demand for Jabra products. The vendor has also launched a new partner incentive program and more sales, technical and marketing support along with online training solutions.

“We’re absolutely witnessing huge accelerated growth off the back of a new restructure of our organisation, management change and stability being brought into our channel model and systems,” he said. “Unified communications is booming and we’re very well entrenched with all the major UC vendors. We ride the wave of the UC boom.”

Staffing changes at Jabra included the departure of Powrie’s predecessor, Victor Guerrero, in February, one additional staff member on the channel team and one more on the front-end sales team.

Powrie spent two years at Jabra in a sales management role after10 years working at Cisco Systems.


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