ASX-lised telecommunications provider, MyNetFone (ASX:MNF), has launched a channel program for business resellers.
Founded in 2004, the company specialises in Voice-over-IP (VoIP) offerings and became a fully-fledged ISP 12 months ago. Having gone direct to residential customers after canning the VoIP division’s channel program 12 months ago, MyNetFone technical director, Rene Sugo, is confident its new business partner scheme will be a successful venture.
Called the MyNetPhone Business Referral Program (BRP), it is aimed at small system integrators or IT firms with an SMB customer base. The program covers the company’s virtual hosted PBX and SIP trunking services. Partners can receive sales aid to manage the intricacies of contracts and to close deals.
Partners will receive the first month’s commission upfront for every 12-month contract they sign up. Resellers wanting to join the program are required to have a certain level of technical capability, which will be assessed through a MyNetFone questionnaire.
“We have 50 resellers on-board at the moment and we’re ready to grow the program rapidly,” Sugo said.
The program also includes one-day training at one of MyNetPhone’s training facilities located in Sydney, Melbourne and Brisbane as well as options for remote training.
MyNetPhone has about 80,000 customers with a large bulk in the residential sector. Through BRP, the company wants to grow this number by 200 SMB customers each month.
Its wholesale network provider, Symbio Networks, which Sugo serves as a director at, recently acquired a Carrier Access Code to facilitate phone number porting more efficiently.
“We’re hoping this will help to encourage SMBs to sign up since retaining a number from another carrier is important to businesses,” he said.
Sugo conceded the broadband sector was a difficult space to play in with constant demand for higher download quota pushing margins to the brink. But he said being an ISP complements and facilitates the company’s core VoIP offerings.
“Once users have access to that [IP cloud], they take on our voice services such as virtual PBX and SIP trunk and VoIP services, which are then applications on the IP network,” Sugo said.
MyNetFone sells its residential services directly through online and over the phone.