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Digiland brings forth storage and UPS

Digiland brings forth storage and UPS

Hardware distributor Digiland has been busy rounding out its product offerings signing storage vendor Adaptec and uninterruptable power supply (UPS) vendor Invensys Energy Systems.

Digiland joins Siltek, Tech Pacific and Lan 1 as Adaptec distributors in a move the vendor claims is an attempt to expand its customer reach across the country.

Under the terms of the agreement Digiland will distribute the full range of Adaptec's product range including its redundant array of inexpensive disk (RAID), SCSI, direct-attached storage, network storage and desktop software offerings.

George Skaf, general manager Commodities Division, Digiland, claims the distributor will target a wide spectrum of markets with the Adaptec range such as the SOHO and SME space through to corporate, education and government customers.

Digiland, the Australian IT distribution arm of Singapore-based technology company GES International, has also signed a distribution agreement to supply UPS and power protection products from Invensys Energy Systems - the Australian division of US-based Invensys Power Systems.

Like Adaptec, Invensys is looking to expand its market penetration, with Digiland to distribute the vendor's Powerware range from its distribution outlets in Melbourne, Sydney, Brisbane and Perth.

The appointment of Digiland comes after a turbulent six months for Invensys' IT channel strategy with the collapse of previous distributors Edge Technology and QSoft last year. Michael Mallia general manager, sales and marketing at Invensys, claims the vendor took a long time to select an additional distributor to join its sole remaining IT distributor Prion. Invensys also sells through a separate channel to heavy industry and manufacturers.

Although Mallia said the vendor weighed up alternatives to Digiland its appointment was due largely to its commitment to sell UPS and its national coverage.

"Digiland wants to support the product whereas everyone else just wants to add UPS to their books," said Mallia.

Invensys currently sells about $30 million worth of UPS products per year in Australia and Mallia is expecting Digiland to grow its IT channel sales by 20 per cent this year.


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