Accessories distributor, Hip Gizmos, has taken another step into the Apple market by signing a partnership with UK vendor, Exspect.
The deal gives the Melbourne-based distributor access to Exspect’s iPod, iPhone, video game, notebook and digital camera accessories, and exclusive access to its MP3 products. It will be the first time the vendor has had a presence in the Australian market.
Hip Gizmos sales director, Sean Mattheisz, said the distributor was attracted to wide range of products within Exspect’s portfolio. Although Hip Gizmos also partners with another Apple accessories vendor, Aevoe,, he claimed the vendors were complementary.
“One of our policies is that we don’t want products that compete with one another,” Mattheisz said. “Our vendors have different offerings at different price points.”
Business has been picking up well after the expected post-Christmas slowdown, Mattheisz said. Hip Gizmos is courting other potential vendor partners, and has appointed marketing staff in the Sydney market to improve the distributor’s presence there.
In a release, Exspect commercial director, Neil Meredith, said Hip Gizmos was the right partner for the market and added 2010 was an important year for the company locally.