ARN is revamping its industry-leading website and moving to a fortnightly print frequency as part of a realignment of resources.
Traffic to ARN’s website has significantly increased over the past two years, reflecting accelerating demand for online content. Overall site traffic grew 17 per cent year-on-year in 2009. More and more of our audience is looking to digital formats to access their daily dose of news. The decision to go fortnightly was prompted by a reader survey undertaken last year, which saw readers favouring the fortnightly over weekly or monthly for the first time.
ARN’s print edition remains the most effective format for in-depth analysis, business overviews, product guides and features topical and relevant to the channel. The new fortnightly issue, which kicks off with our February 10 edition, will offer readers additional technology features, Australian reseller stories and exclusive articles on the channel market and industry. The fortnightly frequency also allows us to provide the critical quick turnaround for time-sensitive campaigns often used by channel marketers.
The new magazine format complements ARN’s “online first” strategy, which continues to expand. Alongside breaking news and delivering daily and weekly email services, our new-look website is evolving to offer our growing audience more content and tools like the new recruitment section, ensuring ARN remains the premiere source of IT channel and industry information.
The ARN team will continue investing in new editorial initiatives, tools and content, such as our digital magazine, ARN Review, to meet the Web-based demands of our loyal audience. Stay tuned for more innovations this month.
We also remain committed to providing you with the most relevant information on our shared industry – whether it’s in print, online or through events. We hope you continue to enjoy our services this year and into the future.