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NEC appoints niche handheld disties

NEC appoints niche handheld disties

Hardware vendor NEC Computers Australia has appointed Tech Pacific and Brightpoint as two specialist distributors for its entry into the mainstream PDA/handheld computer market.

NEC distributes most of its hardware products, such as desktop and notebook computers, through distributors Digiland, HiTech Distribution and Compu Wholesale. When the vendor first released a handheld product into the local channel, a high-end product called the p300, the device was sold through these existing distributors.

The vendor has now announced that it is moving into more mainstream handheld products with the release of the MobilePro 300E. While this product has been available for resellers to order for several months, the vendor intends to start promoting it heavily to ensure stock is on the shelves for resellers and in turn end users.

Subsequently, NEC has appointed two specialist distributors for its Pocket PC products: Tech Pacific and Brightpoint. Both have been given free reign on the products on a national basis, selling into both reseller channels and specialist retailers such as Telstra and Optus retail outlets and duty free stores.

Tim Falinski, general manager for NEC Computers Australia, said it was the first time he had worked with either distributor but said they showed significant interest in the product. Both distributors have appointed dedicated product managers for the devices.

Falinski said he was also keen to work with those distributors that could offer resellers the various accessories sold alongside PDA's, such as network cards and software packs. It is these third-party products which often provide resellers with significant margins when selling a handheld device. "That way, resellers can be provided with all of their PDA needs from one distributor," he said.


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