Microsoft’s Xbox 360 boasted a 12 per cent year-on-year increase in console sales but its growth rate trailed behind its rival, the Sony Playstation 3.
Market research firm, GfK, said sales of the Playstation 3 jumped by 27 per cent in 2009. It shifted a record 318,000 units in Australia. But Microsoft was still ahead in overall sales, selling 950,000 Xbox 360 consoles locally compared with PS3’s 770,000.
Xbox product manager, Andrew Jenkins, said the gaming market was experiencing healthy growth but could not comment on Sony’s results.
Microsoft’s flagship console recorded a 13 per cent revenue spike and the subscriber base for its online community, Xbox LIVE, has doubled.
Jenkins credited the positive outcome to the slew of online services, such as Videos on Demand, Facebook and Twitter, that were made available to users 8 weeks ago.
According to the company, Australians made 8.3 million purchases through Xbox LIVE in the past year.
“We’ve got lots of plans to add more to Xbox LIVE in the future so you will see it grow tremendously in the next 6-12 months,” Jenkins said.
He refused to divulge details.
With a number of exclusive game titles such as Splinter Cell: Conviction, Mass Effect 2 and Halo Reach, Microsoft hopes to significantly boost console sales in 2010.