Toshiba goes forth in PDA skirmish
Toshiba has continued its meteoric rise in the PDA market, with the latest sales figures from Inform showing an 18 per cent share of the Australian indirect market, up from 2 per cent at the beginning of the year. Sales to businesses through corporate dealers, traditionally Compaq's strong channel, have been at the core of Toshiba's success. The e-310 was its biggest seller but big brother e-740 doubled unit sales to finish as the star performer. Market leader Palm continued its downward trend, losing two points in August for a market share of 41 per cent, but its M515 was the best-selling product, outstripping its nearest rival, Compaq's iPAQ H3870, by a ratio of almost 3:2. It is the first time since January that the iPAQ H3870 has failed to finish on top of the pile but its decline can be attributed to sales of the newly released and better-specified H3970.
Palm splits PDA branding
Palm will change the way it markets its PDAs, placing its future business products under the Tungsten sub-brand and its products for consumers under the Zire sub-brand. No current products will be renamed, but Tungsten products will be targeted at mobile workers and IT departments, emphasising security and reliability, while the Zire brand will focus on Palm's traditional customer base - consumers - with products that will be user-friendly and less expensive, Palm executives said. New consumer products will be called Palm Zire and will include the model number, as they currently do, such as the i705 or the m500 series.