Netgear expands channel and staff

Netgear expands channel and staff

Networking vendor looks to enterprise resellers for strong growth in 2010

Networking vendor, Netgear, is expanding its channel and hiring new staff in preparation for double revenue growth in 2010.

According to Netgear A/NZ managing director, Ryan Parker, the company expects to double its 2008/2009 growth rate in 2010 and will hire two new sales engineers with an understanding of the channel immediately.

“Because of our great 2009, we’ve added products to our medium enterprise line, and to be able to continue growing, we’re looking to expand our technical sales team,” he said.

“We’re looking for sales engineers with experience in the security, storage or virtualisation spaces that can go out and evangelise the products we have to resellers. Engineering knowledge is more important then sales.”

Parker attributed all of Netgear’s revenue increase last year to channel players and claimed the vendor was taking significant market share from rivals in the SMB networking space. He was unable to disclose specific figures.

“The channel has been incredibly important to us because Netgear has always been a very channel-focused organisation, whether it be working with our national resale partners or working with resellers,” he said. “We’ve got a large quantity of one or two man consultancies who are servicing customers currently that evangelise Netgear for us.

“As the year progresses, we’re definitely going to be recruiting more channel managers. We’ve got open headcount for a couple more both on the consumer side as well as the SMB side of the business.”

Parker was also keen to invite distributors with a strong presence in the enterprise market to approach the vendor about selling its products.

“As we move more and more into the enterprise space, we are interested in talking to players in that market and perhaps providing them with an alternative, more cost-effective offering,” he said.

“The expansion will occur during the year – there’s no set timetable. It’s about finding a partner that has the same values as we do in terms of how they work with the channel and what type of support they offer.”

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