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Blackglass Appoints New Head of Social Media

Blackglass has further bolstered its offering to clients by appointing Costantino Marotta as head of Social Media. Costantino recently joined Blackglass to help drive clients’ Social Media Strategies. He has a Master of Business in International Marketing from the University of Technology, Sydney, and a Bachelor of Communication from the IULM University in Milan, Italy. Costantino’s career began in 2004 when he joined a small advertising agency in Milan. Since then, thanks to his versatility and his insatiable curiosity, Costantino has worked in a variety of marketing and communication roles covering creative, technical and analytical aspects of offline and online strategies, working in both agency and client side positions in B2B and B2C.
  • 11 December, 2009 15:27

<p>Warren Barry, Managing Director of Blackglass, said “Costantino’s profound passion for new media, coupled with his background in communication, will enable him to provide our clients with quality and innovative services in social media marketing, brand sentiment, brand health, campaign tracking and online customer relations.”
“Costantino’s recent appointment has now completed the restructuring of the business and places Blackglass in a very unique position in being able to provide fully integrated online marketing services to its clients. Over the past six months the team has grown to include two Certified Search Engine Marketing Specialists, a fulltime Social Media Manager and dedicated Email Marketing Specialists.”</p>
<p>”The focus of the restructure has been in line with significant changes in the online marketing market and demand for these services had been driven by Blackglass clients. I am delighted with the new additions and we have won significant new work as a direct result of the restructure,” said Mr Barry.</p>
<p>About Blackglass</p>
<p>Blackglass is an Interactive Communications Agency specialising in digital strategy and implementation. Blackglass provides interactive solutions to assist organisations to optimise their online presence and to drive this medium to its full potential. Blackglass’ main focus is helping develop online strategies for its clients to ensure that the strategy clearly identifies the objectives and outcomes the organisation wants to achieve. With this in mind clear online marketing strategies can be developed in parallel, and in support of, offline marketing strategies; to ensure these objectives are achieved and thus provide optimum results to the client. This is crucial to the long-term success of any online marketing and communication strategy as it provides a firm direction and well thought out strategies on how best to leverage their online presence.</p>
<p>For further information about Blackglass please see here:</p>
<p>For further information contact:
Michael Henderson/ Katie Judge
Spectrum Communications
02 9954 3299</p>

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