Cellnet has been appointed the latest distributor for the Plantronics Bluetooth headset range. The announcement comes a week after the ASX-listed wholesaler cut ties with accessories partner, Jabra, over unreliable supply issues.
Cellnet managing director, Stuart Smith, said the decision to work with Plantronics was made independently of its business with Jabra. He saw Plantronics as a premium brand with appeal to both its telco and retail customer bases.
“It’s an important piece of business and complements the category very well,” he said.
Smith said Cellnet would continue to look for new technologies in the new year to build out its products portfolio and was also on the hunt for opportunities to spend its cash reserves on. The distributor recently announced it expected a return to profitability in the first half of the financial year to December 31. It attributed the turnaround to exiting the IT distribution space.
Plantronics also distributes products through Amber Technology, Anyware and Roadhound Electronics. In a statement, Plantronics managing director, Graeme Gherbaz, said Cellnet was a leading accessory and retail distribution partner, which would provide broader market reach and complement its line-up.
Cellnet’s appointment also coincides with the accessories vendor’s decision to sell off its Altec Lansing business to Texas-based private equity firm, Prophet Equity. Following the deal, Altec will establish an Australian sales office under former Plantronics national retail sales manager, Chris Brown.
Amber Technology has also been promoted to master distributor for the brand locally.